# Akuyari

> Akuyari is a Madrid-based customer experience (CX) and employee experience (EX) consultancy working with companies across Spain, Europe, and internationally — including projects in the US, France, Portugal, Italy, Cyprus, and Switzerland.

Akuyari is a senior, boutique team — not a large generic consultancy — with deep experience in complex projects and high-stakes environments. Through its proprietary Engage360™ methodology, it integrates CX and EX to turn vision into concrete decisions, culture change, and sustainable business results.

## Key pages

- [Home](https://www.akuyari.com/): Overview of Akuyari's approach to customer-centric business design.
- [Services](https://www.akuyari.com/servicios-estrategia-de-negocio-centrada-en-la-experiencia): How Akuyari activates a customer-centric model inside organizations.
- [Transformation](https://www.akuyari.com/servicios/transformacion-cultural-en-las-empresas): Akuyari's flagship service — deep organizational transformation using the Engage360™ methodology, aligning strategy, culture, and CX/EX from the inside out.
- [Success Stories](https://www.akuyari.com/casos-de-exito): Real client results, including Toyota, Renfe, Dexcom, and Endesa, among others.
- [Team](https://www.akuyari.com/equipo-akuyari): A senior, multidisciplinary team led by CEO Sonia Etxebarria (CX & Customer Centricity), with Rita Gonzalez (Service & Strategic Design), Marta Domingo (Market Research & Strategic Marketing), and Lara Ramos (Service Design, User Research & UX) among those driving Akuyari's strategic work.
- [Blog](https://www.akuyari.com/blog): Articles on CX, EX, and customer-centric strategy.

## Optional

- [Leadership Compass](https://www.akuyari.com/servicios/leadership-compass-asesoramiento-estrategico): Monthly strategic advisory for leadership teams.
- [Strategy Accelerator](https://www.akuyari.com/servicios/strategy-accelerator-estrategia-empresarial): Fast, tactical intervention to unblock business strategy.
- [EX Accelerator](https://www.akuyari.com/servicios/ex-accelerator-experiencia-del-empleado): Targeted improvements to employee experience.
- [UX Accelerator](https://www.akuyari.com/servicios/ux-accelerator-mejorar-experiencia-de-usuario): Targeted improvements to digital user experience.
- [Training](https://www.akuyari.com/servicios/formacion-para-empresas): CX/EX training programs for teams and leaders, eligible for FUNDAE subsidies in Spain.
- [CX Advanced](https://www.akuyari.com/servicios/cx-advanced-formacion-in-company): In-company CX training for senior leaders.
- [CX Essentials](https://www.akuyari.com/servicios/cx-essentials-formacion-para-empleados): CX training for teams.