The Akuyari Team

Experience, expertise, maturity, and sound judgment

A senior team with experience delivering complex projects in demanding environments.  We bring the judgment, focus, and structure needed to align culture, experience, and business outcomes.
Retrato de Sonia.
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Business Strategy & Transformation
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Sonia Etxebarria

Sonia brings strategic insight to customer-centricity and customer experience initiatives. Her background in business transformation helps turn complex decisions into meaningful, sustainable progress.

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Strategic & Service Design
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Rita Gonzalez

With a strategic perspective and a practical approach, Rita turns complex challenges into clear solutions. Her experience in innovation and service design drives human-centered, results-focused projects.

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Customer Insights & Growth Strategy

Marta Domingo

A specialist in insights, strategy, and marketing, Marta identifies opportunities through meaningful information. She combines analysis with market sensitivity to guide commercially focused decisions.

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UX & Digital Experience

Lara Ramos

Lara turns business and customer needs into clear, effective digital experiences. Her expertise in UX and optimization improves products, websites, and services with a focus on conversion.

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Brand Strategy & Experience Design
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Oscar Sáez

Oscar works with brand through strategy and design to create distinctive propositions. He turns ideas into clear, coherent, and memorable visual systems.

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Human Insights & Service Design

Mayane Dore

She brings an international perspective to service design and human-centered research. She combines cultural analysis, empathy, and strategic vision to create relevant solutions.

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Culture & Organizational Transformation

Stella Calle

Specialized in innovation and cultural transformation, Stella helps organizations evolve with purpose. She connects leadership, teams, and change to drive sustainable progress.

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Customer Experience & Business Growth
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Julie Tano-Lawson

Julie develops customer experience initiatives focused on growth and continuous improvement. Her strategic perspective brings together business, analysis, and execution.

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Retail Experience & CX Training

Melissa Moore

Melissa brings expert insight into retail, sales and customer experience. She combines training, consulting and market knowledge to help organisations connect more effectively with their customers, grounded in the realities of the business.

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