The Akuyari Team

Experience, expertise, maturity, and sound judgment

A senior team with experience delivering complex projects in demanding environments.  We bring the judgment, focus, and structure needed to align culture, experience, and business outcomes.
Retrato de Sonia.
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CX & Customer Centricity

Sonia Etxebarria

Sonia brings strategic insight to customer-centricity and customer experience initiatives. Her background in business transformation helps turn complex decisions into meaningful, sustainable progress.

Retrato de Rita.
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Service & Strategic Design

Rita Gonzalez

With a strategic perspective and a practical approach, Rita turns complex challenges into clear solutions. Her experience in innovation and service design drives human-centered, results-focused projects.

Retrato de Marta.
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Market Research, CX & Strategic Marketing

Marta Domingo

A specialist in insights, strategy, and marketing, Marta identifies opportunities through meaningful information. She combines analysis with market sensitivity to guide commercially focused decisions.

Retrato de Lara.
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Service Design, User Research & User Experience

Lara Ramos

Lara turns business and customer needs into clear, effective digital experiences. Her expertise in UX and optimization improves products, websites, and services with a focus on conversion.

Retrato de Oscar.
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Branding & User Experience

Oscar Sáez

Oscar works with brand through strategy and design to create distinctive propositions. He turns ideas into clear, coherent, and memorable visual systems.

Retrato de Mayane.
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Service Design & Design Anthropology

Mayane Dore

She brings an international perspective to service design and human-centered research. She combines cultural analysis, empathy, and strategic vision to create relevant solutions.

Retrato de Stella.
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Innovation & Cultural Transformation,  Employee Experience

Stella Calle

Specialized in innovation and cultural transformation, Stella helps organizations evolve with purpose. She connects leadership, teams, and change to drive sustainable progress.

Retrato de Julie.
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CX Strategy Development

Julie Tano-Lawson

Julie develops customer experience initiatives focused on growth and continuous improvement. Her strategic perspective brings together business, analysis, and execution.

Retrato de Melissa.
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Retail Expert & CX Trainer

Melissa Moore

Melissa brings expert insight into retail, sales and customer experience. She combines training, consulting and market knowledge to help organisations connect more effectively with their customers, grounded in the realities of the business.

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