The Akuyari Team
Experience, expertise, maturity, and sound judgment

Sonia Etxebarria
Sonia brings strategic insight to customer-centricity and customer experience initiatives. Her background in business transformation helps turn complex decisions into meaningful, sustainable progress.

Rita Gonzalez
With a strategic perspective and a practical approach, Rita turns complex challenges into clear solutions. Her experience in innovation and service design drives human-centered, results-focused projects.

Marta Domingo
A specialist in insights, strategy, and marketing, Marta identifies opportunities through meaningful information. She combines analysis with market sensitivity to guide commercially focused decisions.

Lara Ramos
Lara turns business and customer needs into clear, effective digital experiences. Her expertise in UX and optimization improves products, websites, and services with a focus on conversion.

Oscar Sáez
Oscar works with brand through strategy and design to create distinctive propositions. He turns ideas into clear, coherent, and memorable visual systems.

Mayane Dore
She brings an international perspective to service design and human-centered research. She combines cultural analysis, empathy, and strategic vision to create relevant solutions.

Stella Calle
Specialized in innovation and cultural transformation, Stella helps organizations evolve with purpose. She connects leadership, teams, and change to drive sustainable progress.

Julie Tano-Lawson
Julie develops customer experience initiatives focused on growth and continuous improvement. Her strategic perspective brings together business, analysis, and execution.

Melissa Moore
Melissa brings expert insight into retail, sales and customer experience. She combines training, consulting and market knowledge to help organisations connect more effectively with their customers, grounded in the realities of the business.