UCI
Designing the meeting point between buyers and sellers
Mapping friction and initiatives to design a clearer home buying and selling experience
The Facilitation Division of UCI, an entity backed by Banco Santander and BNP Paribas, brought us a challenge: help home buyers while also supporting sellers, since both experiences converge at a critical moment in the property transaction. The solution had to be simple, relevant, and effective for everyone involved, including the bank.
We conducted research to understand the experience of both buyers and sellers, identifying their pain points, unmet needs, and the behavioral and decision-making factors shaping their journey.
Building on those findings, we ran a series of online ideation workshops with UCI to explore possible solutions and map out the future experience, identifying the initiatives required to bring it to life.
The outcome was a proposal for an innovative, experience-driven platform, grounded in the real needs of buyers and sellers, calibrated to the resources available at the time, and positioned to open up new business opportunities.
